Effective Marketing Strategies

Information changes everything. Effective marketing strategies are not something set in stone. With recent changes to SEO and the ever-increasing appetite of our government for more of our money, change is speeding up.

There are truths, though, and these truths will help keep you grounded in such a complicate world. Truths, for me, come down to basic character and my values. These things have been fundamental since before Jesus was born, and will continue until the extinction of mankind. The fundamentals of love, family, kindness, patience, understanding, charity, honesty…these things most of us forget from time to time.

So, how does all of this play into effective marketing strategies this year and beyond?
Easy…so, let me lay it out for you.

When you are marketing a product, service, or idea, you want to appeal to a human being. And if you want to appeal to a human being, you must understand them. Us. And to understand us, you first look inward to see what really makes you tick. What makes you get out of bed in the morning, what problems you face, how you deal with problems, what would make your life easier, what would help solve problems for society, etc.

Once you realize this, you can look at what you’re marketing or selling and begin to look at it as an idea instead of a product or service. Look at it in this context…why was this made? What compelled someone to invent this? And once you figure that out, you’ll know what emotions are attached to having it and not having it.

Ok, so now once you’ve established the “heart” of your product or service. The emotion that comes from having it, or not having it, you can begin to promote it.

In the past, I’ve seen many fad marketing strategies come and go. I’ve seen many MLM companies rise and fall, centered around a tool for marketing. I saw everything from automatic sending of greeting cards, to sms texting, video email, auto dialer, email blasting, IM, and more. Remember the Instant Message? I almost forgot about it until, for some reason, Windows Messenger started up on my computer again. I guess I forgot to uninstall it.
Anyway, the point is this. During all of those fad things, that many of you are still thinking are revolutionary, and perhaps still using, I saw the core fundamental methods still being used. Not only did I see “old school” marketing methods being used, I also saw them being used effectively. Maybe this is because everyone else was blowing up the fad methods, I’m not sure.

One thing is for sure. People are fed up with scammy advertising, including the methods of delivery. You don’t see too many cheesy car dealership ads anymore, do you? I remember one had a rap song and all the salesmen performed it on camera. This was in about 2002 and one of the guys looked like he had his sport coat and tinted prescription glasses from the 1970s. He also had a thick mustache, center parted feathered hair style. And I thought, perhaps these guys are recycling this from decades ago. Nope. It was really a current ad. Funny.

People are tired of lies.
People are tired of gimmicks.
People are tired of over-priced junk.
People are tired of poor quality.
People are tired of the government over-spending and asking for more.

See a pattern?
People are sick of anything that isn’t fundamentally of good character and things that don’t exhibit solid core values. Well, most people.
Some people are trying to attack core values, for some reason.

The Boy Scouts of America is currently under attack for their founding core values.

The military is under attack for its traditions.

Heck, we can’t even torture terrorists. What fun is that?

Off track here. Back to my point.
When you go to sell your product in 2013, tell the truth. Here is my list of advice:

1. Tell the truth
2. Keep it simple
3. Speak in layman’s terms, not industry jargon.
4. Don’t sell…Solve a problem
5. Promote the benefits instead of the attributes.
6. Focus on the emotion of having it versus not having it.
7. Spread the word traditionally (primary) use modern methods sparingly.
8. Use a blog to get your feelings and ideas out to the world.
9. Seek to help people first, sell the product second.
10. Create relationships, not email blast lists

The best way to break down your daily, weekly, and monthly methods is this:

At your sales core methods, choose a few things you can do each and every month, without fail. These are things like, Send a postcard to all of your past clients, outlining how you helped a client this month and asking for their referrals. Every month, period!

You should also have at least one membership in a local group, whether it’s a meetup group, rotary club, masonic fraternity, etc. And you should be an active part of it.

Get business cards that clearly state the solutions you provide, not just your name title, cool company logo etc. Use it like a mini brochure..and I mean “MINI”. Use a philosophy adopted by Steve Jobs, who said, “Simplicity is the ultimate sophistication”.

Less is more, when you figure out exactly what you’re trying to achieve.

For instance, “iPhone…Apple reinvents the phone.”

No, I didn’t put the period after the quotes because it was meant to be there. It means “Period”!

I tried to capture that for my company, 1st Choice Family Financial. We have solutions for people saving for, or who are in, retirement. These solutions help people with strategies for a tax free retirement, or at least help them know for a fact that they will not run out of money during their retirement. We take people out of risky stock market positions and place them in safe, secure, and effective positions. So I wanted to capture at least the beginning of this like Apple did.

I wrote, “information changes everything.”

Not quite as descriptive as the iPhone line, so I’ll have to think on it some more. But you get my point.

Finally, keep up the brochures and flyers campaign. But make them high quality, using the psychology of simple sophistication. Use email to announce something big, but don’t overdo it. You don’t want people blacklisting you for overly spamming their inbox. Consider setting up your business facebook page and allowing your posts there to keep your audience informed. Email is way overused for marketing.

Keep it real and you’ll do well.
Don’t forget the elbow grease…….That’s old person talk for “work hard”

God Bless you,

William Bronson
Marketing / Wealth Strategist



Your choices may be the problem.

Why is it so hard to make a living…to make money these days?

This is a question I get almost every day, sometimes multiple times per day. Yes, it’s difficult. Probably more so than in some years past, but I think we’re losing sight of what the fix is. hmmmm…your choices?

Your life may be like mine. I have kids, businesses, investments, and ton of people coming to me wanting to do other things. I get approached multiple times per week about some new “thing” that I “just can’t pass up”, according to the person pitching it, of course. Ah but yes, I CAN pass it up. And I must pass it up.


Because I need to focus. So should you. So should everyone!

So many people are trying to get money from others. Lawsuits, accusations, arguments are happening at a higher rate than ever before.
When, if people made better choices and just allowed themselves to focus on production, their problems would fade away.

Think of a fist fight. If you chase the fist, you’ll be all over the place trying to catch that fist. But, the fist is attached to an arm, which is attached to a shoulder. The shoulder isn’t moving very much. If you disrupt the shoulder, the fist never makes it to your face. Also, the head is the computer, and if that’s disrupted, nothing works.
I know this is odd for some of you, but it’s all true. Look for the core of the matter. Look for the root, that dictates everything else.

So, let me bring it around to practical terms in sales.
Let’s say you need more production. So, do you focus on the products or services? Do you focus on your signs or the brightness of your light bulbs? Do you order new carpet? Or do you trace the problem backwards until you find the core issue?

The root problem may be your effort level. But what do you spend your effort doing?

If your company relies on salespeople selling for you, then your focus may need to be on recruiting fresh minds that can work hard, along with your top existing veterans. You may need to cut the rest. Have you ever heard, “it’s easier to give birth than to raise the dead”?
So, the root, in this case, is recruiting and getting those new recruits off to a great start. Get them making money fast. That’s it!

The rest will always be on the radar, but the root is where over 50% of the effort must go.

No matter what business you’re in, there is a root. The root is something that must happen, to enable all other things to happen, ending up making you successful.

Just think of any problem you currently have, in personal or business areas. Think backwards to what the root cause is and you’ll find a root fix to go with it.

The Power of Positive Thought

The Power of Positive Thought

As a follow-up to my post about The Great Depression and “Greatness in spite of difficulty”, I’d like to share some observations with you about positive thought.

I can’t tell you how many times I’ve gone up and down with my thought process. How many times I’ve been depressed or extremely happy. We all go through it. But, recently I’ve been analyzing it more closely and I found out some things.

Prosperity follows.

There are threads of truth you’ll find in your life. Ideas that seem to pop up over and over again.

Have you heard the saying “what you think about, you bring about”?
What about, “As a man thinketh, so is he”?
What about the books, “Think and grow rich”, “The Power of Positive Thinking”, “The Art of Happiness”, and many others with this same common theme?
These are not coincidence and not just hype. I’ve made mental notes over the years and found it to be taught, and exhibited, by Jesus Christ Himself!

Now, to grasp the magnitude of this concept, it really doesn’t matter who you believe Jesus is or was. Read the other books above, but also read the Bible, cover to cover. Read slowly and learn.

Lessons from the Great Depression

Lessons from The Great Depression

Thinking of July 4th, my mind has been on the topic of “greatness in spite of difficulty”, which brings me to some vital lessons from the Great Depression.
Over the past week, I’ve been thinking about how proud I am to be an American. Think about it. The power of American innovation is unmatched in the world! Our resolve to overcome great obstacles, to push, to succeed, and to love the whole time is quite unique in the world. Overall, the American spirit gives me chills just thinking about it.
The reason, I think, is our passion to succeed no matter how hard it may be. Do you realize that many of the conveniences of today came out of one of the worst times in history?

The Great Depression.

Unemployment was at 25%. Crop prices fell by 60%. Construction was nearly halted completely.

Can you imagine no car, getting kicked out of your house, your kids going from place to place just asking for food to eat, owning nothing but the shirt on your back and what you can carry, and just trying to find a safe place for your family to sleep each day?
I can’t. And I won’t. It’s very scary as a dad, to think of such things. Our current economic situation has had me more worried than ever. But it’s nothing like it was back then.
The passion for, not just survival, but TRIUMPH was so great that some incredible things came from it.

I made a list of companies, and products, that spawned from it and wanted to show you just how remarkable it is.
Hewlett-Packard, Motorola, Xerox, Ryder, Unisys, Texas Instruments, Revlon, Converse, La-Z-Boy, Interstate Batteries, and the Pittsburgh Steelers came out of it. Nestle’s Nescafe and Kraft Miracle Whip came out of it, and much more.

As bad as it is now, we’re not there yet. Not like it was back then. People aren’t sleeping on the White House lawn yet and I still have a car to drive, with gas in it. I still have the ability to get up, have breakfast, and get into the community to sell myself and my products and services. I’ll make it and so will you.

There’s no question that a bad economy makes it tougher to raise capital and win customers. However, good ideas, which are introduced well, always have room to succeed. Everyone is more careful about what they buy and pay for. Things that make sense will find their way into the hands of people who need them. The only thing we need to do is to open our mouths and spread the word.

Innovation means finding ways to make things better, easier, faster, cheaper, and more effective.

Innovation means finding the courage to get up and get active, finding new and better ways to reach the consumer.

Our American spirit is one in which we cannot and will not fail. We will overcome all odds and obstacles to achieve for ourselves and our families.

Look at those who made it out of the Great Depression. They made it. Some skyrocketed out of it.

This was all so I could look in the mirror and smile, knowing I’ll do great things. And so will you.